Monthly Archives: January 2011

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New XenDesktop Trade-up – and a New License Model

Today, Citrix announced a new, permanent XenDesktop trade-Up program. (Well, mostly permanent – the special offer to users with expired Subscripion Advantage only runs through the end of 2011.) This new offer shouldn’t come as a big surprise, as all indications were that there would be some kind of upgrade path provided after the last trade-up program expired at the end of 2010. What did come as a surprise is the announcement of a concurrent-use (“CCU”) license model for XenDesktop Enterprise and Platinum. The new CCU license is good news for XenDesktop v3 customers, some of whom have not upgraded to XenDektop v4 or v5 because they didn’t want to give up the CCU license model.

The new trade-up program will allow XenApp users to trade up to either the user/device-based license model or the new concurrent use license model. New concurrent use licenses cost roughly 2x the cost of a user/device license. Here are the high points of the new trade-up program:

  • As was the case with the earlier trade-up programs, XenApp users can choose a straight one-for-one deal, where they receive one user/device XenDesktop license for each XenApp license, or, if they trade up all of their XenApp licenses, they can choose a two-for-one deal, where they receive two user/device licenses for each XenApp license. It will just cost you a little more than it would have if you had done it before the end of 2010.
  • Through the end of 2011, customers with expired Subscription Advantage can trade up their licenses for the same price as customers with current Subscription Advantage – and take advantage of the two-for-one deal. After December 31, 2011, it will cost an additional $50/license if your Subscription Advantage is expired.
  • You can now choose to trade up your XenApp licenses one-for-one to XenDesktop concurrent use licenses – although it’s more expensive than trading up to user/device licenses.
  • “Trade-up PLUS” – If you trade up all of your XenApp licenses, you can purchase additional XenDesktop licenses (on the same order) for 10% off the suggested retail price. These additional licenses do not have to be the same product version as the version you’re trading up to, i.e., you could trade up to XenDesktop Platinum Edition, and purchase additional XenDesktop Enterprise licenses (although I’m not sure why you’d want to).
  • “Trade-up MAX” – If you trade up all of your XenApp licenses, and purchase additional XenDesktop licenses for all of your remaining users (on the same order), the additional licenses would be 35% off the suggested retail price. Again, the additional licenses do not have to be the same version as the trade-up licenses. The order must total a minimum of 2,500 XenDesktop licenses, including both the licenses received via the trade-up offer and the additional licenses. Citrix will accept data from Dun & Bradstreet or Hoovers.com, or the user count from an active Microsoft Enterprise Agreement as evidence of how many users you have.

Here is a summary of the new trade-up suggested retail prices:

Trade-up From Trade-up 2:1 (User/Device) Trade-up 1:1 (User/Device) Trade-up 1:1 (CCU)
XD-E XD-P XD-E XD-P XD-E XD-P
XenApp Platinum n/a $185 n/a $135 n/a $220
XenApp Enterprise $130 $275 $85 $225 $155 $330
XenApp Advanced $190 $330 $140 $280 $230 $395
XenApp Fundamentals n/a n/a $140 $280 n/a n/a

Note that if your Subscription Advantage is expired, all of the prices above will go up after December 31, 2011. Note also that if you purchased XenApp Fundamentals bundled with Microsoft Terminal Services CALs, and you want to keep those Terminal Services CALs after the trade-up, you must specify that on your trade-up order. Otherwise, the Terminal services CALs will be rescinded along with the XenApp Fundamentals licenses that you’re trading up.

Citrix has provided a new Trade-Up Calculator that makes it really easy to figure out what your trade-up cost will be. You simply enter your data – how many XenApp licenses you own, how many you’re trading up, what edition your trading up from and to, whether your Subscription Advantage is current, whether you’re trading up all of your licenses, and whether you want to purchase additional licenses along with your trade-up – and the calculator will give you the various options available to you, along with the suggested retail price of each option.