Board of Directors
Traver Kennedy, Chairman
Traver Kennedy is Chairman of the Board for VirtualQube. He brings a history of innovative technology development and commercialization, focusing not only on robust solutions, but incorporating and coordinating entire ecosystems to support new technology ventures. His experience across Fortune 500 companies and in building organizations has accelerated the growth of VirtualQube since his election as Chairman in August 2013.
Traver was formerly Chief Strategist at Citrix Systems where he played a significant role in the company’s post-IPO growth to help it become one of the world’s largest software companies, joining the ranks of the S&P 500 and the NASDAQ 100. In 2000 Citrix had the highest EBITDA (47%) of any company listed on NASDAQ.
In addition to his duties for VirtualQube, Traver serves on the UBS Advisory Board for Environmental, Social and Governance (ESG) responsibility. He also serves as the Chairman of HiConversion a leader in the real-time, multivariate, optimization of e-Commerce Revenue Performance Management (eRPM) for customers including UGG, National Geographic, Puma, Tommy Hilfiger, Ferrari and Hallmark.
A technology and social entrepreneur, he is ranked by Network World magazine as one of the “25 Most Powerful People” in technology (along with Bill Gates, John Chambers and Michael Dell). The World Economic Forum named him a Technology Pioneer for his contributions to technology and to society. His diverse business and humanitarian projects range from ancient forest preservation in Ghana and coral reef protection in Haiti with One Village Planet; to establishing the world’s first Cyber Sister Cities to improve education, health and economic opportunities in developing communities; to formulating the strategy that solidified Citrix Systems’ global software leadership position; to pioneering the application service provider (or ASP) movement that ushered in the cloud computing era.
As founder and Chair of the ASP Industry Consortium, he established the ASP Arbitration, Mediation and Dispute Resolution Center created in cooperation with the World Intellectual Property Organization (WIPO), a division of the United Nations. The effort resulted in one of the largest public/private partnerships in the history of the UN with 800 corporations and 175 signatory nations participating.
Scott Gorcester - President and CEO
Scott is an IT visionary and entrepreneur. He founded VirtualQube in 2012 and has been defining the company strategy, refining the products and developing a strong partnership program. He is a seasoned businessman and skilled IT architect, technician and trainer. He and his team designed and built the technology stacks in use by VirtualQube today. Prior to founding VirtualQube, he was president of Moose Logic, an IT company he founded in 1994. Moose Logic was one of the original 100 Citrix resellers and Scott was one of the first people to use the technology to provide early cloud computing solutions for clients. Moose Logic received accolades for numerous accomplishments including three consecutive years on the Puget Sound Business Journal’s “Fast Growing Companies in Washington State” list. It was also the #1 reseller of Citrix Software in the United States in the first quarter of 1999, beating out companies four to five times its size. Scott entered the technology industry in 1991 as a sales executive with Applied Computer Sciences. He is an accomplished race car driver, winning the International Conference of Sports Car Clubs’ “Super Production Over 5 Liters” (SPO) Championship in 2002 and setting a course qualifying record for Improved Touring “E” class in 2006. Scott was accepted into the SCCA Pro series in 2006. He is not currently competing, but he continues to hone his driving skills on a track and racing simulator. In addition, he is working on a program to encourage young people to become better drivers. Scott understands the importance of a well-designed machine and applies the same attention-to-detail and integrity to his clients’ business systems as he does to his race cars.
Tom Elowson - Board Member
Tom has over 30 years' experience in the high tech sector in companies such as DEC, BBN/Genuity, CDC, and Boca Research, as well as a technology investor and entrepreneur raising capital in successful Cloud and Software-as-a-Service (SaaS) startups such as LocalNet, TeleComputing, Apptix, and AcXess, Inc.
In addition to his duties at VirtualQube, Tom serves as President and CEO of AcXess, Inc., of Boca Raton, FL, a company started by a team from Apptix and TeleComputing to design and build out the now patented V-WorksTM Virtual Workspace platform and is a premier Cloud Service Provider with clients such as Microsoft, SAP, Citrix and ADT. The V-Works Cloud platform is used as a premier Software Solution for Cloud Production, Demos, Training and V-Lab service for employees, customers and partners in the Public Sector, Windows Server, Systems Center, Business Intelligence, ERP, CRM, and ISV Test & Certification markets.
In the past 15 years, Elowson has helped raise over 50 million dollars for the launch and IPOs of multiple world-leading Cloud Service Providers. One of the companies Apptix, achieved status as the world’s largest independent MS Exchange Cloud & hosting services provider. The successful TeleComputing & Apptix IPOs were in 2000/2001, and both companies are still going strong today as leaders in IT Cloud Application delivery to customers worldwide.
As a business development executive and BOD Member, Elowson has been the architect of numerous million dollar producing strategic relationships with Microsoft, Citrix, SAP, Compaq/HP, and other software and infrastructure providers. He was recruited by Microsoft to join the Executive Licensing Council that wrote their groundbreaking Service Provider Licensing Agreement (SPLA) resulting in the first ever direct monthly pricing for their software - a $700+ million business today. As a visionary in early stage Cloud and e-Commerce markets, he designed and developed the smartcard-based, Set-top-box application and paid content delivery service business for Ted Turner Jr. & LocalNet Communications. Using the Internet set-top together with top ISPs and Citrix, this service launched across the US and Europe becoming the world’s first Application Service and Cloud Provider for small business users.
As a founder of the ASP Industry Consortium together with Traver Kennedy, Citrix, Microsoft, and Cisco, Elowson helped to recruit 800 global software providers to start the ground-breaking initiative towards "free software" (i.e., subscription-based, later called SaaS) and served two terms on the ASPIC Board of Directors. He has led global teams to develop cloud application strategies resulting in corporate growth and industry leading partnerships in the U.S., Europe, and Asia.